iModel Press Kit

Welcome to iModel
Where real people meet indie fashion that fits. iModel is a sleek, social app that connects fashion lovers with independent designers through authentic fit, real body types, and unfiltered style.

Click here for iModel on the iphone

Click here for iModel on Android

About iModel
iModel was created to help people find clothes that actually fit their bodies. Instead of relying on brand charts or generic sizing, users post outfits tagged by brand, size, and their own body measurements. Designers and retailers can use this same system to reach new audiences and showcase how their clothes fit real people.

It’s not about who looks like a model — it’s about showing real style on real bodies. iModel is free to use and designed to help indie brands grow their audience while solving a real problem: fit.

Why Indie Designers Love iModel

  • Post up to three items per listing — great for full looks or styled collections
  • Let your models show off how your clothes fit them — with body type transparency
  • Add affiliate links or retail URLs right in the post
  • Share directly to TikTok — no need to choose between platforms
  • Get discovered by people actively looking for new brands that fit
  • No filters. No distortion. Just your fashion, shown how it really looks
  • Have your models create accounts and tag your designs to get your brand in front of fit-focused shoppers
  • Ensure your brand name is in the system early so users can tag it, search it, and share it

We help you skip the size chart and go straight to fit discovery. Your designs meet bodies they were made for.

How iModel Works

  1. Designers or their models post outfits with size, brand, and measurement info
  2. Users browse by shape, measurement, or style tags
  3. Each post can link to the place to buy it — retail or affiliate
  4. Posts can be shared to TikTok directly, where videos include fit info + buying links

This creates a network of visibility: the right customers discover the right brands, by seeing how your clothes actually look on someone like them.

👥 Who iModel Is For

Consumers who want clothes that actually fit – iModel is built for real people with real bodies. Many shoppers struggle with finding clothes that fit because they don’t have perfectly proportioned figures—and sizing charts don’t account for that. iModel lets them see how clothes actually fit on people with similar shapes and measurements, making it easier to shop with confidence, not compromise.

Consumers who love discovering indie designers before they go big – For those who crave originality and enjoy finding fresh, under-the-radar brands, iModel is a curated space to discover emerging designers. These shoppers value authenticity and want to support small brands, not just scroll past them in a sea of mass-market fashion.

Indie designers tired of fighting for space on big social platforms – iModel gives indie brands a space to shine—without being buried by algorithms. By encouraging their models or customers to post looks, designers can promote their pieces in context—with sizing, styling, and real-body validation. This helps break shoppers out of the cycle of only buying from familiar brands they “know fit,” and opens the door for new names to gain traction.

Models looking for a homebase to grow their brand – iModel is a platform for models to post full-body looks with links to the brands they wear, affiliate programs, their websites, and more. Each profile allows room for measurements, bio, and self-promotion. Models can be “scouted” (followed), receive comments, and share posts to TikTok—making iModel a natural hub to build their fashion identity and audience.

Sample Screenshots

Mockups & Device Previews
To help the media, bloggers, and partners show off iModel in context, we’ve included branded phone mockups that feature real app content in use. These are perfect for:

  • Articles and blog posts
  • App store previews
  • Social media features
  • Investor decks

Media outlets and editors may use the following official app screen captures in articles or feature layouts.

👉 Download Full Press Kit Assets

Model_Final_Bundle_No_HeadersDownload

Media Contact
All press, media, and collaboration inquiries: press@grablife.net

Quick Facts

  • Free to use (no limits on posts or links)
  • Built for real people who struggle with fit and sizing across brands
  • Find outfits worn by people with your same body shape and measurements
  • Discover new indie brands you wouldn’t find in mainstream fashion apps
  • Save your favorite fits and keep track of what works for you
  • Built by a startup team focused on real-world fashion needs
  • Designed to support fashion creators, small brands, and shoppers alike

Suggested Taglines

  • iModel: Where your designs meet the bodies they were made for.
  • Real Fits. Indie Fashion. All You.
  • Designed by you, discovered by them.

Social Media & App Links